In part one of this post, we highlighted the fact that despite phenomenal growth of TV channels, distribution, formats and ever cheaper high-end TV sets, growth of viewing is still more or less at a stand-still (we showcased a young adult population – tomorrow’s generation, or actually today’s and tomorrow’s generation).
And all of this pre-Apple TV. Because it seems to be common knowledge that Apple intends to enter the crowded field with hardware as well perhaps sometime in 2013.
In this second part, we will examine where to take your dollars instead, or actually first.
Here is a hint: