Monday, March 25, 2013

Introducing a new law on Big Data and Marketing: mine

So you have heard of Moore’s Law, right? According to Wikipedia, Intel co-founder Gordon E. Moore concluded in a 1965 (!) paper that the number of components in integrated circuits had doubled every year since its invention in 1958, and he predicted the trend would continue for the next 10 years. The only thing wrong with his prediction about the doubling of computer horse-power was the “10 years” part: the law still holds true today.

I have been thinking a lot lately about the Big D word. Yes, Big Data. It is now used (and abused) so much that the term delivers 2 billion 200 million results through a Google search. If we narrow the search to “Big Data Marketing” the results are still a portly 445 million results. That is a lot of data about Big Data.

But has it been helping marketers to date? I don’t think so. In fact, the opposite of helpful seems to be true. So I humbly present Maarten’s Law of Marketing Data and Understanding.

Saturday, March 9, 2013

Is it bad when your CEO does not tweet? Is it good when he does?

Recently there have been a number of publications regarding CEO’s and their use (or not) of Twitter. The tone seems to suggest that there are still more CEO’s who don’t tweet versus those that do, and that this is a really bad thing.

I would like to disagree. I want to address Twitter for CEO’s using a fascinating metric that I have come to trust over the years: common sense.