Tuesday, September 24, 2013

I have succeeded as a digital age parent; what I learned from my 12 year old son

Despite the fact that I am showing you two pictures of myself, this is not a post about "selfies".

The other day, I changed my formal looking Skype profile picture to what I thought to be a more playful picture I just happened to have on my phone. It was of me and our dog Kenji, and I thought it would be a fun profile picture.

I Skype with my 12 year old son Robert every day, so he saw that my picture had changed. The following conversation then took place:

Monday, September 16, 2013

Man vs. machine, the advent of electronic buying and the death of the media buyer

If you read about what is going on in media land, I am sure you have heard of “programmatic buying” and DMP’s. You may have understood that it is something to do with digital media buying. And you are right, but also wrong.

What is really happening is that all media are becoming digital, as a result of which all media are generating reams of data, real time. And it is this data that is allowing or causing many disruptions across the field of connections strategy, planning, buying, optimization and post analysis.

In this post I want to explore what this means for the role of the media buyer so you can better prepare yourself for the inevitable: the machines are taking over.

(man vs machine visual found here)