Today's CMO's matter only if they don't behave like yesterday's CMO's.

Editor's note: Yes, I know I just posted a few days ago that I won't have as much time as I used to have to write on my own blog. And here I am, only a few days later with a post. Let's just say that the writing bug hit me after going through a couple of documents in my inbox.

Over the last few months, a couple of reports were released that highlight the challenges the modern CMO faces. Yeah, how is that even news?

The fact that the CMO role is profoundly changing and will continue to change isn't really news. But what these studies provide is a unique multi-faceted prism outlining the kinds of changes and pressures that are pulling the CMO in all kinds of directions.

Let’s review.