Thursday, July 25, 2013

The evolution of digital and the devaluation of advertising on it

I don’t know about you, but I am beginning to suffer a little bit from digital evolution overload. I am all for progress but to me it is beginning to feel like there is just too much being launched without there really being any thought to whether it fulfills a basic human or business need, utility or solution.

Perhaps it is because of the heat wave that my brain has switched to skepticism mode. Perhaps it is because so many new apps, tools, services and the like all seem to have a name ending on “r” (Tumblr, Flickr, Crushr, Flushr, Pinheadr, etc. And it turns out I only made a few of these up…). 

Perhaps it is because many of the options have, even if they have great consumer utility, no idea about what they need to offer an advertiser in order to be taken seriously as an ad platform of any kind.

Here is my take on how the world of digital has evolved: